How to connect Instagram to Facebook (Meta): 4 ways

These are the four ways to connect a professional Instagram account to a Facebook Page or a Meta Business Portfolio - choose which one you'd like to use:

Recommended: #1: Connect to a Facebook Page from the Instagram App

#2: Linking an Instagram account from your Facebook Page

#3: Connect Instagram to Facebook via Meta Business Suite

#4: Adding a Facebook account to Instagram Accounts Centre

Let's dive in:

#1: Connect to a Facebook Page from the Instagram App

This is the easiest way to link your Instagram account to a Facebook page that you have admin access to.

Go to your profile on the app.
Tap on Edit profile.
Scroll to Page (under Public business information) and tap on it.
Tap Continue on the popup.
You’d be prompted to log in to Facebook.
After logging in, choose the Facebook Page you want to connect to. If you don’t have one yet, you can create it in the app simply by tapping on Create a new Facebook Page.
Tap Next, and your Instagram account and Facebook Page are now connected.

#2: Linking an Instagram account from your Facebook Page

Note: If the Facebook Page is part of a Business Portfolio, you will be prompted to add the professional Instagram account to that same Business Portfolio in step 10.

Log in to Facebook.
Navigate to your Facebook Page and click on Switch now to switch into the Page so you can manage it.
Click on Settings.
In the left-hand menu (Settings and privacy), scroll down to and click Linked accounts.
Select Instagram.
A popup will appear with more information. Click Connect Account. If you are trying to connect a personal Instagram account, it’ll be converted to a professional account automatically if you proceed.
You’ll get to review the connection before you confirm it. Click Connect.
Choose if you want to allow access to Instagram messages from your inbox. Click Confirm.
You’ll be asked to log in to Instagram.
If your professional Instagram account hasn’t been added to your Business Portfolio, you’ll be prompted to do so now. All you have to do is click Continue.
Your Instagram account is now linked to your Facebook Page and Business Portfolio.

#3: Connect Instagram to Facebook via Meta Business Suite

If you have full access to a Business Portfolio, you can connect to Instagram via Meta Business Suite.

Log into Meta Business Suite and ensure you are in the correct Business Portfolio.
Scroll down to Accounts. Click Instagram account (or use this 🔗 link).
Click on either of the blue + Add buttons.
A popup will appear. Read the conditions, then check the box to agree to the terms.
Click Claim Instagram Account.
You’d be asked to log in to Instagram.
A new popup window will appear to confirm the connection. Click Done, and that’s it!

#4: Adding a Facebook account to Instagram Accounts Centre

Go to your profile in the Instagram app.
Tap More Options in the top right (three horizontal lines).
Tap on Accounts Centre.
Scroll to the bottom and tap on Add more accounts.

Select Add Facebook account.
You’d be asked to sign in to Facebook now.
You’ll be shown the accounts that will be added to Accounts Centre. Tap Continue.
Read through the permissions you’d be giving, then tap Allow and finish adding.
That’s it!

Updated: January 2025