How to link your Google Ads and Google Merchant Center accounts

Google Merchant Center is where all your product data lives and Google Ads is where you’ll manage all your ad campaigns (including Shopping ads).

Here’s how to link them so you can start a Shopping ad campaign:

Step 1. Log in to your Google Merchant Center account (or have an admin do so).

Step 2. On the Overview page, click on the cog (settings) icon at the top right.

How to add a user in Google Merchant Center

Step 3. Click Linked accounts.

Step 4. Click Link account. Type in the Google Ads account ID you want to link to.

Step 5. Click Send link request.

Step 6. Inform the owner of the Google Ads account, or if it’s your account, go to Google Ads and accept the request.

After linking both accounts, you can start running Shopping ads using your product data from Merchant Center.