What is a Business Portfolio?

Meta Business Portfolio is a centralized hub to manage all business activities across Facebook and Instagram. This free dashboard is available at business.facebook.com, also known as Meta Business Suite.

Think of Business Portfolios as a collection of business assets for a particular business (or, in the case of a marketing agency, the client accounts/assets they are managing). You can manage the portfolio alone or with a team.

Each Business Portfolio can contain multiple Facebook business Pages, Instagram business accounts, and Facebook Ad accounts. Access can then be shared with your staff, marketing agency, or freelancers. 

The best part? Each business asset within the portfolio has its own permission levels. So you can give your freelance social media manager access to the Facebook Page and Instagram account, but not the Ads account.

💡 Note on limits: Each user can create up to two Business Portfolios per account, and can manage or belong to a maximum of 25 Meta Ads accounts.

Related articles:

🔗 Guide: What is Meta Business Portfolio and how to share access.

🔗 Meta Business Suite vs. Business Manager: the differences

🔗 What are Meta business assets?