What are Meta business assets?

The term, ‘business assets’, refers to the various Meta products available to business owners and creators. Every asset is associated with at least one business portfolio or a business asset group.

Examples of business assets include:

Facebook Page
Meta ad account
Meta Pixel
Instagram account
Meta Dataset
WhatsApp account
Commerce account
App
Catalogue
Custom conversion
Offline event set
Business asset group

See the full list here.

Permission levels and roles can be assigned at the individual asset level, but business portfolio permissions will override all others.

🔗 What is Meta Business Portfolio (and how to share access)

🔗 How to Create and Set Up Your Meta (Facebook) Pixel

🔗 How to Request Access to a Facebook Ad Account