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What are Meta business assets?
The term, ‘business assets’, refers to the various Meta products available to business owners and creators. Every asset is associated with at least one business portfolio or a business asset group.
| Facebook Asset | Purpose / Capabilities |
|---|---|
| Facebook Page | Manage page roles, post organic content, and stories. |
| Ad Account | Run and manage paid advertising campaigns. |
| Facebook Pixel | Track events and create custom conversions. |
| Post content, send messages, and run Instagram ads. | |
| Product Catalogue | Manage Facebook Commerce and run product-specific ads. |
Examples of other Meta business assets include:
- Facebook Page
- Meta (FB & IG) ad account
- Meta Pixel
- Instagram account
- Meta Dataset
- WhatsApp account
- Commerce account
- App
- Catalogue
- Custom conversion
- Offline event set
- Business asset group
See the full list here.
Permission levels and roles can be assigned at the individual asset level, but business portfolio permissions will override all others.
Related articles:
🔗 How to Create a Meta Business Account and Portfolio
🔗 How to Create a Facebook (Meta) Ad Account
🔗 How to Create and Set Up Your Meta (Facebook) Pixel
🔗 How to Create and Optimize a Facebook Page for Your Business (or Clients)