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How to Create and Share a Partnership Ad Code on Instagram and Facebook
If you’re collaborating with a brand and want them to promote your content, they may ask you to generate a partnership ad code and share it with them.
Once shared, the code allows them to:
- Boost your existing Instagram or Facebook posts
- Run ads using your content
- Display your account, or both your account and your partner’s, in the ad
Before you start
Make sure:
- You have a professional Instagram account or a Facebook Page/profile in professional mode (not set up yet? Learn how to switch from a personal to a professional Instagram account)
- Your content meets the requirements and is in a supported format for partnership ads
Create a partnership ad code on Instagram
You can create a partnership ad code either while publishing new content or from content you’ve already posted.
💡 Note: A single code can be used by up to two partners at the same time.
Option 1: While creating content
Use this option if you already know the post will be part of a paid collaboration.
In the Instagram app:
Step 1. Create a post, story, or reel
Step 2. Tap More options > Partnership label and ads
Step 3. Turn on “Get partnership ad code.”
Step 4. Publish your content, then share your code with your partner.
You can either copy it manually or send it directly via Instagram DMs.
Option 2: From existing content
Use this option if you’ve already posted content and later decide to collaborate with a brand.
In the Instagram app:
Step 1. Go to your profile and select the post, story, or reel
Step 2. Tap the three dots (⋯)
Step 3. Tap “Partnership label and ads”
Step 4. Turn on “Get partnership ad code”
Step 5. Either copy the code or send it directly to your partner via Instagram DMs.
💡 Good to know: Even if you archive the post on Instagram, partners can still use the code to run ads as long as the toggle remains on.
Create a partnership ad code on Facebook
On Facebook, you can only generate a partnership ad code from existing content. Here’s how:
Step 1. Go to the content you want to use and tap the three dots (⋯)
Step 2. Select “Share partnership ad code”
Step 3. Turn on “Get partnership ad code”
Step 4. Copy the code and share it with your partner
💡 Note: If the content is archived on Facebook, it can’t be used for partnership ads, so make sure the post is still published before generating a code.
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